Amazon announced Tuesday that Prime Video will be the new home for the Emmy Awards, marking another major Hollywood awards show from broadcast television to streaming. This will also be the first time the ceremony has had a dedicated home, as the broadcast has rotated across broadcasters such as ABC, CBS, Fox, and NBC over the past seven decades.
Prime Video will stream the awards worldwide for free for six years, starting in 2027, when it will be broadcast live in over 240 countries and territories. Non-Amazon Prime subscribers can also watch the awards show on the Prime Video platform.
Terms of the deal were not disclosed.
The move comes as the Emmys drops potential viewership as more of its audience moves to streaming services. This year’s ratings for the 78th Primetime Emmy Awards on NBC were down nearly 10% from last year, after several years of growth, the AP reported. However, the telecast’s 6.87 million viewers this year were higher than its all-time low of 4.3 million in January 2024.
The Emmys aren’t the only major awards show making the shift to streaming. Last year, the Academy of Motion Picture Arts and Sciences announced a deal that gives YouTube the rights to stream the Oscars starting in 2029, while Netflix has streamed the Screen Actors Guild Awards since 2024.