According to a new report from Counterpoint Research, Apple just recorded its highest global smartphone revenue for a third calendar quarter. Here are the details.
iPhone sees record ASP and Q3 shipment share
In a report released earlier this week, Counterpoint Research mapped the performance of the global smartphone market during the third quarter, which saw Apple capture its highest share of industry revenue for the period.
Samsung, which came in second, accounted for 19% of global smartphone revenue, followed by Xiaomi at 6%, OPPO at 5%, and vivo at 4%.
In another record, Counterpoint says Apple saw the iPhone’s average selling price (ASP) hit an all-time high of $1,031, up 19% year-over-year.
Counterpoint research director Tarun Pathak explained that the iPhone 18 Pro series contributed to Apple’s ASP growth despite launching at the end of the third calendar quarter:
“Apple remained the most resilient major brand in Q3 2026, with shipments nearly flat YoY. Apple has the pricing power to absorb rising memory costs and pass them on to consumers with minimal impact on demand. Strong revenue growth in an otherwise challenging market.
Finally, the report noted that while Samsung still led the market in shipments, its lead over Apple narrowed slightly, with the companies accounting for 22% and 21% of global smartphone shipments, respectively.
To read Counterpoint’s full report, follow this link.
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