Add MobiGyan as a preferred source on GoogleMotorola India has unveiled its new festive campaign, ‘It’s time for Moto’before the Flipkart Big Billion Days Sale, which starts on October 8. The campaign shows a 100% AI created movie that brings together the Motorola Edge 70 Fusion, Motorola Edge 70 Pro+ in the moto g37 power in a festive story focused on camera capabilities, zoom and battery life.
The campaign reimagines the popular Bollywood song ‘It’s Time for Disco’ with a contemporary approach to connect nostalgia with a younger Gen Z audience. Motorola uses the festive setting to showcase various smartphone features, while uniting the three devices into a single celebration.
Motorola’s AI-Created Festive Film
The film is set during a sunset-lit rooftop party, where various moments highlight the capabilities of Motorola smartphones.
A volunteer pet photo on the Motorola Edge 70 Fusion shows his camera skills, while the motorola edge 70 pro+ is used to bring a distant golden hour skyline closer through its zoom capabilities.
The story changes when a smartphone runs out of battery next to the DJ console, causing the moto g37 power and the focus. The celebration eventually builds into a dance sequence with all three smartphones, ending with sparklers forming the Motorola logo in the sky.
Camera, zoom and battery take center stage
The campaign highlights specific features of each smartphone.
- Those Motorola Edge 70 Fusion Features a 50 MP Sony LYTIA 710 AI camera with OIS, an f/1.8 aperture and MotoAI-powered imaging aimed at improving clarity and light performance.
- Those motorola edge 70 pro+ Features a Quad 50 MP pro-grade camera systemincluding a 3.5x periscope telephoto camera and 50x AI Super Zoom.
- Meanwhile, the moto g37 power is positioned by Motorola as an all-rounder, combining a 7,000 mAh battery with up to three days of battery life. It also features Gorilla Glass 7i in the MIL-STD-810H Durability.
Motorola combines festive nostalgia with Gen Z storytelling
According to Motorola India, the campaign is designed around the festive shopping and celebration season, while the new Bollywood track provides a familiar element to viewers who grew up with the original.
Ipshita Chowdhury, Head of Marketing, Motorola India, said the campaign combines nostalgia with new-age storytelling and highlights the camera, zoom and battery strengths of the three smartphones.
Commenting on the film, Ipshita Chowdhury, Head of Marketing, Motorola India, said, “The festive season is when India shops, celebrates and captures its best moments, and this film brings that spirit to life. By reimagining a Bollywood classic as ‘it’s time to moto’, the film brings together nostalgia and new age storytelling, creating something that feels instantly familiar and giving it a fresh, youthful feel. From the camera-led Motorola Edge 70 fusion and the zoom capabilities of the Motorola Edge 70 Pro+ to the sheer reliability of the Moto g37 power, there’s a Motorola for every kind of fire. With Flipkart Big Billion Days, we want every consumer to feel that it is really time to motorize.
Motorola Smartphones: Festive Sale Prices
All three smartphones will be available during the Flipkart Big Billion Days Sale from 8th October 2026.
Those moto g37 power will be available from £16,999during the Motorola Edge 70 Fusion starts at £29,999. Those motorola edge 70 pro+ will be at £44,999 during the sale. The Motorola Edge 70 Pro+ comes in a 12 GB RAM + 256 GB storage Configuration during the sale, while the Moto g37 power is available in many configurations. Prices include applicable bank, prepaid and exchange offers and are subject to offer and stock availability.