Upcoming changes to offers and tests for subscriptions in South Korea – Latest News

From February 14, 2025, new regulatory requirements in South Korea will apply to all apps with offers and tests for automatic renewal subscriptions.

To qualify, if you offer trials or offers for auto-renewing subscriptions to your app or game, additional consent for your trial or offer must be obtained after the initial transaction. The App Store helps get consent by notifying affected subscribers with an email, push notification, and in-app price consent sheet, and asking your subscribers to agree to the new price.

This additional consent must be obtained from customers within 30 days of the payment or conversion date for:

  • Free for paid trials
  • Discounted subscription offers on standard-priced subscriptions

Apps that do not offer a free trial or discount offer before a subscription converts to the regular price are not affected.

Learn more about this regulation

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