Apple sees strong demand for its new foldable iPhonewith supplies selling out quickly after pre-order sales opened on Friday.
“Apple opened iPhone Duo pre-orders this morning, and the early reading looks robust from our view, with demand for Cupertino’s first foldable run well ahead of supply out of the gates,” Wall Street analyst Dan Ives, a partner at Yorkville Ives, said in a research note.
The pre-order window for the Duo opened Friday at 8 a.m. ET on apple.com and in the Apple Store app. Within minutes, the phone’s estimated delivery was pushed back to October 23, the device’s official launch date, and into next year. As of Friday afternoon, the Apple phone was back-ordered until the end of January.
“It’s been 3 minutes, and it’s sold out in every store around the NYC/CT area,” Max Weinbach, an analyst for market research firm Creativestrat, told X.
Apple did not immediately respond to a request for comment on how many pre-order requests it has received.
When the duo officially launches on October 23, Apple said it will have some inventory in its stores, but noted that supplies will sell out quickly.
“On Friday morning, our teams look forward to welcoming customers to Apple Stores to experience the iPhone Duo and the incredible iPhone line-up for themselves,” an Apple spokesperson said in an email. “Apple Stores will have limited iPhone Duo for walk-in customers, and we’re working hard to get this revolutionary new product into customers’ hands as soon as possible.”
Apple’s new CEO, John Ternus, announced the iPhone Duo last month. Duo lets users split the screen to use two different apps on the device, or two windows of the same website for uses like comparison shopping.
Prices start at $1,999 for a device with 256 GB of storage. When folded, it is about the size of a passport. The full display is the largest of any Apple phone, resembling an iPad more than an iPhone.
Ternus also announced the iPhone 18 in Apple’s annual Fall Showcase, which went on sale last month.
Ives thinks demand for the Duo will remain strong until 2027, with many iPhone users planning to upgrade. He projects that Apple will sell about 10 million Duos in the next quarter and up to 25 million in 2027.