JURA E10 Rating: Premium Coffee Made Simple
Coffee is an essential part of many people’s daily routine, whether it’s the first thing they reach for in the morning or a much-needed pick-me-up throughout the day. However, preparing a quality cup of coffee can involve several steps, from grinding the beans to the perfect blend. An automatic coffee machine takes the hassle out of this process by handling everything with minimal input, allowing you to enjoy freshly brewed coffee without the extra effort. For a coffee machine that can prepare almost any style of coffee your heart desires, check out the new JURA E10.
The JURA E10 is a fully automatic bean-to-cup coffee machine that brews hot, light, cold and sweet coffee. It offers four brew styles, including Classic Hot Brew, Light Brew, Cold Brew, and Sweet Foam, along with 36 coffee specialties that can be brewed to perfection. The machine has a high-performance PAG2+ grinder that delivers precise, uniform grinds for optimal aroma extraction, an aroma control feature that monitors the grind setting to ensure a characteristic coffee aroma, and a 3.5″ color display with side buttons for intuitive navigation. Via the JOE app, you will be offered a programmable coffee timer and quality assistant, which simplifies maintenance and guarantees maximum hygiene.
Designed for coffee lovers who refuse to compromise on quality, this automatic coffee machine delivers the ultimate coffee experience at the touch of a button.
Here’s our review of the JURA E10, where we discuss its design, brewing technology, precision grinding, smart features, and overall value to determine if it deserves a place in your kitchen.
Elegant design meets everyday practicality
Starting with its size, this coffee maker has a small footprint. It measures just 10.6″ wide by 17.6″ deep and 13.7 inches tall, which means it maintains a relatively narrow profile. However, its depth requires sufficient counter space. The machine weighs 22 lbs. (10 kg).
The JURA E10 also sports a sleek, classic design with great attention to detail, giving it an elegant aesthetic. Its body comes in a solid color which can be either white, grey, black or blue. Its high-gloss front panels and clean lines create a luxurious look and feel without overpowering the kitchen. It also has built-in cup lighting, which adds a subtle finishing touch while improving visibility during preparation. The machine also packs a premium construction, as its housing and separate components are all made of high-quality materials.
Four Brewing Styles and 36 Coffee Specialties
The JURA E10’s biggest attraction is its ability to prepare 36 specialty drinks in four different brewing styles.
Classic Hot Brew is traditionally prepared for a rich flavor and full flavor, delivering familiar favorites such as classic espresso and Americano. JURA’s Pulse Extraction Process (PEP) optimizes extraction for shorter coffee specialties, helping to develop flavor and aroma.
Light Brew offers an option for gentler coffee, offering a mild, aromatic specialty that is ready to be enjoyed immediately. It uses less ground coffee and brews at around 140ºF (60ºC), producing a light drink at a more accessible drinking temperature.

Cold Brew introduces a different approach, resulting in refreshing and balanced drinks. Instead of chilling hot coffee, the JURA Cold Extraction process slowly pulses cold water through freshly ground coffee under high pressure, delivering a refreshing, energizing brew with a beautifully balanced aroma. This creates a convenient alternative to traditional cold brewing, which usually requires hours of steeping.
Last but not least, its Sweet Foam function gently infuses milk foam with a hint of flavored syrup on hot, light and cold specialties. This feature extends customization to cappuccinos, flat whites, lattes and other milk-based drinks.
Together, these options make the JURA E10 particularly attractive to households with different coffee preferences.
Precision grinding and intelligent aroma control
Behind its versatility, the machine is equipped with a high-performance PAG2+ conical burr grinder, which has adjusted its grinding performance to suit different drinks. The grinder offers seven grind consistency levels, allowing users to fine-tune the coffee preparation according to their preferences. It also has an automated idle state, automatically returning to a relaxed position after preparation. This mechanism supports consistent operation and helps reduce unnecessary mechanical stress.

In addition, the machine also has an aroma control feature that monitors the grind setting to ensure that the coffee develops its characteristic aroma. This further ensures an optimal extraction process of your chosen coffee grounds.
User-friendly interface and customizable performance
To control its operation, the machine incorporates a high-resolution 3.5-inch color TFT display with side buttons that provide easy navigation. Color-coded beverage categories help users explore different brew styles without navigating complicated menus.

Users can customize the coffee strength over ten levels, select three beer temperatures and adjust water quantities. Individually programmable milk and milk foam amounts provide additional customization for sweet foam drinks. In practice, these controls help users balance intensity, serving size and temperature without having to manually manage each brewing step.

The machine operates on 120 volts with 1,450 watts of power. JURA also includes programmable shutdown settings and an energy saving mode.
System hardware and included accessories
The JURA E10 also comes equipped with a 10 oz. (280 g) bean container and a 64 oz. (1.9 L) water tank. These capacities suit regular household use without requiring constant refilling. Its coffee-sized container holds approximately 16 servings.
Meanwhile, the variable brewing chamber handles about 5-16 grams of coffee. A high-performance 15-bar pump, Thermoblock heating system, and adjustable brewing parameters support different beverage profiles. Additional features include a ground coffee chute, automatic powder monitoring, plus HP3/CX3 milk system and an exchangeable milk spout.
The machine also comes with adjustable coffee, cappuccino, and hot water spouts that accommodate different cup heights. It also includes essential maintenance supplies, a milk pipe, syrup attachment, water filter and cleaning accessories.
Smart controls and simplified maintenance with the JOE app
The convenience of the JURA E10 extends beyond its brewing capabilities. The machine can be paired with the JOE app (available for iOS and Android) using the optional Wi-Fi Connect V2 accessory (sold separately for $75).
The JOE app brings all the functions of the machine to your smartphone. Users can customize settings and schedule coffee preparation up to 16 hours in advance with the programmable coffee timer.

Maintenance also receives a lot of attention. The quality assistant provides guidance to support optimal hygiene and efficient maintenance, which helps extend the life of the machine. Among other things, remember to fill the water tank and run maintenance programs. Automatic one-touch milking system cleaning simplifies daily care, while integrated rinsing, cleaning and descaling programs help maintain performance. The quality assistant also reduces switch flushing and calculates the ideal time to change the filter. The machine itself also incorporates a CLEARYL Smart + filter cartridge and offers automatic filter detection to support water quality and simplify filter management.
What’s more, the JOE app can also be added to your Apple Watch, so you can conveniently recall the last prepared coffee specialties. Plus, it also supports Apple’s voice assistant Siri, which allows you to trigger the preparation of any coffee specialty simply by voice command.
Should you buy it?
The JURA E10 represents a compelling combination of premium design, advanced extraction technology and everyday comfort. Its 36 drinks, four beer styles, adjustable grinder, and guided maintenance system make it especially attractive to coffee enthusiasts looking for variety without manual preparation.
Although its premium price requires careful consideration, the JURA E10 offers sensible versatility for households that regularly enjoy different styles of coffee. For buyers who value customization, convenience and sophisticated brewing technology, it stands as a strong premium bean-to-cup option.
Prices and availability
The JURA E10 is available in four different color finishes: Piano White, Cosmic Black, Onyx Grey, and Ice Blue.
If you want to buy it, know that each unit will cost $2,799. You can buy it directly from JURA’s official shopping page. The Ice Blue color model is sold exclusively through the Williams Sonoma website.
