Analytics in App Store Connect is getting its biggest update since launch, including a refreshed user experience that makes it easier to measure the performance of your apps and games. Updates include:
- More than 100 new metrics. Now you can access monetization and subscription data and analytics to better understand the performance of your in-app purchases and offers.
- New cohort capabilities. Analyze user behavior based on common attributes – such as download date, download source, offer start date, and more – to measure how a particular group of users is performing over time. For example, if you’ve expanded your app to a new region, you can monitor how long it takes users in that region to make a purchase compared to other, more established regions. Cohort data is aggregated to ensure user privacy.
- New Peer Group Benchmarks. Discover how you stack up against peers with two new monetization benchmarks: download-to-paid conversion and revenue per download. Benchmarks incorporate differential privacy techniques to protect individual developer performance while also providing meaningful and actionable insights.
- Two new subscription reports. Export these via the Analytics Reports API to perform offline analysis and integrate Analytics into your own data systems.
- Additional filters. Apply up to seven filters simultaneously to your selected metrics, allowing you to drill down further and uncover additional insights.
- App Store Analytics Guide. This new guide in App Store Connect Help allows you to develop a data-driven strategy and understand App Store tools and features that you can use to grow your business.
Learn about measuring performance with Analytics
Read the new one Analytics Guide