RetailMeNot Celebrates 20 Years of Helping Shoppers Save with Five-Day Birthday Bash and $20,000 in Consumer Prizes and Cashbacks – Company CEO


  • Birthday celebration runs from October 22-26 with exclusive deals, cashback offers, $20 payouts and a giveaway awarded to 15 winners $500 respectively



AUSTIN, Texas
, October 22, 2026 /PRNewswire/ – Twenty years after launching with approximately 1,000 coupon codes, RetailMeNot is celebrating two decades of helping shoppers make their money go further with a five-day birthday bash featuring exclusive deals, cashback offers and $20,000 and prizes and payouts.


From October 22 to October 26Shoppers can take part in the celebration through special savings opportunities, $20 Payout for select top users and for 100 consumers who download the RetailMeNot Rewards app during the event. The celebration also features the return of “Someone Deserves This,” a giveaway that awarded 15 winners $500 each to put daily expenses, family needs or something meaningful for them.

The giveaway invites consumers to nominate themselves or someone else who could use a little extra breathing room. Entrants can share who deserves the prize, what they will use the money for and how $500 would make a difference, whether it’s going to the grocery store, gas, a family expense, a date night, or a long-term purchase.

“For 20 years, RetailMeNot has helped consumers make the most of their money by making savings a more accessible part of the shopping experience,” said Well done DarlingChief Commercial Officer at RetailMeNot. “This milestone reflects how shopping has evolved and how we continue to evolve alongside consumers. As we celebrate our anniversary, we recognize the shoppers who have made RetailMeNot a part of their daily lives and give back to the community of shoppers who have shaped our journey.”


20 years of evolution in digital savings

When RetailMeNot launched in 2006, online shopping was still taking shape and digital coupons were a relatively new concept. The company started with about 1,000 coupon codes to help consumers find and share promo codes as e-commerce continues to grow.

Twenty years later, RetailMeNot has featured nearly 400,000 unique offers in 2026 to date, reflecting the evolution of digital savings from simple coupon lists to a broader shopping and savings experience that includes coupons, cash back, personalized rewards, deals and shopping tools.

The evolution of RetailMeNot includes:


  • 2006: RetailMeNot launched with about 1,000 coupon codes, helping consumers find savings as e-commerce grows.


  • 2012: RetailMeNot launches its mobile app, bringing savings discovery to shoppers on the go.


  • 2017: RetailMeNot is expanding its cash back offer, giving consumers another way to save beyond traditional promo codes.


  • 2019: RetailMeNot launches National Cash Back Day, now observed on the first Thursday of November.


  • 2024: RetailMeNot will begin working with internal content creators to bring shopping and savings expertise directly to consumers through social content.


  • 2025: RetailMeNot is expanding its social-first content and video strategy, reaching more than 100 million consumers via TikTok, Instagram and other platforms.


  • 2026: RetailMeNot launches the RetailMeNot Rewards app, bringing coupons, cash back, rewards and shopping tools together in one savings experience, and The Shopping Podcast, expanding its consumer-focused content and audio. To date, RetailMeNot has facilitated cash back offers 1.9 billion dollars in dealer sales, with more than $110 million and paid back to consumers in cash.


A birthday party built for shoppers

From October 22 to 26, shoppers can celebrate RetailMeNot’s 20th birthday with special deals and cashback offers at participating retailers, along with additional rewards through the RetailMeNot Rewards app.

The celebration will include:


  • Birthday Deals & Cash Back: Special savings during the five-day celebration.



  • $20 Payouts:     $20 payouts to select top users, along with bonuses for 100 consumers who download the RetailMeNot Rewards app during the celebration.


  • “Someone Deserves This” Giveaway: Fifteen winners will receive each $500 and e-gift cards.

To enter the giveaway, consumers can click here to access the nomination form and share why they or their nominees deserve the award and how $500 would make a difference. Users who do not yet have the RetailMeNot Rewards app are prompted to download it before proceeding.


About RetailMeNot Group: The RetailMeNot Group brings together leading shopping, savings and deal discovery brands that help people shop smarter and help businesses connect with high-intent consumers and purchase moments. The RetailMeNot Group Portfolio includes RetailMeNot, Offers.com, BlackFriday.com, TechBargains, and Deals of America and R BrandWorks, reaching millions of consumers through trusted social content, real-time deals, cashback and seasonal shopping moments. RetailMeNot Group operated as part of Ziff Davisa leading digital media and internet company.

To learn more, visit www.ziffdavis.com/brands/shopping


About Ziff Davis: Ziff Davis (NASDAQ: ZD) is a vertically focused digital media and Internet company whose portfolio includes leading brands in technology, shopping, gaming and entertainment, health and wellness, connectivity, cybersecurity and martech. For more information, visit www.ziffdavis.com.


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SOURCE RetailMeNot, Inc.

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