TikTok has long been a place to discover new spots, with viral videos helping local restaurants attract new customers. Now, TikTok is making it easier for users to find their next favorite restaurant with a new feature called “Must Eat.”
Introduced Wednesday, the community-driven guide highlights restaurants receiving attention on the platform, bringing food recommendations from all over the United States to one place.
The move puts TikTok in more direct competition with platforms like Yelp and Google Maps. But instead of relying primarily on search results, maps, and traditional reviews, TikTok is building on what it already does well: connecting people to restaurants through recommendations shared by other users.
“Must Eat” uses more than 40 million posts and comments to pull together restaurant recommendations and curated lists in one place. Users can browse restaurants by city and filter results by cuisine, price, rating and location, making it easier to compare options before heading out.
The recommendations are divided into two categories: “Everyday Dining,” featuring casual favorites and neighborhood go-tos, and “Elevated Dining,” highlighting restaurants for holidays, special occasions or a night out.
In addition, selected restaurants can be booked directly through TikTok via OpenTable.
The feature will launch first in New York City, Los Angeles and San Francisco. Users can find it through the search bar, the local feed, restaurant pages, and location links linked to videos featuring participating restaurants.