As of January 1, 2026, Bulgaria will adopt the Euro (EUR) as its official currency, replacing the Bulgarian Lev (BGN). As a result, the currency for App Store purchases and subscriptions in Bulgaria will change from BGN to EUR on this date. Your proceeds from sales in Bulgaria will also change to Euros.
If you have selected Lev as the currency for your bank in App Store Connect, it will automatically change to Euro on December 1, 2025. If you have selected another currency for your bank account, you will continue to be paid in that currency. The legal fixed conversion rate is 1.95583 BGN = 1 EUR as established on July 8, 2025 by the Council of the European Union in connection with the introduction of the Euro as the official currency in the Republic of Bulgaria.
- Auto-renewing subscriptions, manually priced apps and in-app purchases, or apps and in-app purchases with Bulgaria as the base storefront: Prices on the Bulgaria storefront will be updated to a euro price based on the legal conversion rate and rounded down to a supported euro price point. If you have selected Bulgaria as the base storefront for your app or in-app purchases, prices in other storefronts may be updated to align with the new Euro price.
- Other apps or in-app purchases: Prices on the Bulgaria storefront are converted to Euros using the standard adjustment for Euro markets where App Stores are subject to sales tax (VAT).
You can change the prices of your apps, in-app purchases, and auto-renewable subscriptions at any time.
Auto-renewable subscriptions are not interrupted. Subscription prices are automatically updated for all current, saved and future planned prices in Euros. Customers with auto-renewable subscriptions will receive an email informing them of the currency change.
According to the Euro Law, you must communicate both Lev and Euro prices for in-app purchases to customers within your app for the duration of the transition period from now until the end of the transition period on August 8, 2026. This messaging should appear wherever prices are displayed.
Your sales and trend reports and monthly financial reports will also be updated. For sales and trends, Euros are indicated for transactions after the currency change. For monthly financial reports, income from sales that occurred before the currency change are in the BG report, and income from sales after the currency change are in the EU report.
All refunds issued after January 1, 2026 will be refunded in Euros, regardless of purchase date.
Learn more about Bulgaria EUR adoption