Those global tablet market experienced a significant decline, registering a steep 23% decrease driven by ongoing industry pressures. According to data Omgtotal global shipments fell by 41.8 million units down to 32.2 million unitsImpact even big industry leaders like Apple.
Despite this sharp contraction, Apple maintains its position as market leader with a 36% market sharealthough it iPad broadcasts fell 27.5% compared to the same period last year. Meanwhile, Samsung secured the second position as an isolated runner-up, captured 16.9% of the market along with 5.42 million units sent, reflected a 21.7% decrease in its sales volume.
Completing the top tier, Lenovo holds 12.7% of the marketStand out as the only major manufacturer with positive growth 11.9% increase during the analyzed period. Conversely, other prominent brands faced heavy drops; Xiaomi experienced a 10.6% decreaseduring Huawei suffered the dramatic contraction in the ranking, plummeted from 43%.
Market analysts on Omg show that hard Supply chain restrictions are severely restricting manufacturers’ ability to introduce meaningful hardware upgrades in new tablet generations. Omdia Research Manager Himani Mukka noted that these limitations leave minimal differentiation between new models and their predecessors, prompting consumers to delay device upgrades until more substantial innovations emerge.
Industry experts warn that these persistent supply constraints are predicted to extend 2027potentially drawing adjacent device categories, such as Smartphonesand a parallel cycle of market stagnation as well.
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