Apple is really “Pro and Tell” – us a lot of news this week. On Tuesday, the company announced that its suite of creative software, Apple Creator Studio, is getting a series of AI-powered updates. That’s in addition to the new iMac, MacBook Pros and new OLED iPad Mini that the company also announced this week.
Final Cut Pro, Apple’s professional video editor, has built-in MotionVFX. That should bring more visual and graphic effects tools to content editors on Mac. Logic Pro is getting a new beta AI assistant (powered by AI models built by Apple and OpenAI) for music editors in the US, along with a redesigned browser that uses Apple’s new Liquid Glass aesthetic. Pixelmator Pro gets a kind of generative filling tool that uses AI to resize and fill in the gaps in new images; it sounds like it’s similar to Photoshop’s popular generative fill.
In Apple’s business software, expect to see new AI assistants in Keynote, Pages and Numbers. These are likely to be similar to how Google has incorporated Gemini into its software over the past few years (and hopefully less annoying). The updated software will be available in November as “a free update for existing subscribers”.
The Apple news has been fast and furious this fall. The Cupertino-based company has dropped the new iPhone 18 Pro lineup, along with its first foldable phone, the iPhone Duo. Then it refreshed its entire smart home lineup, complete with a new HomeView device. We expect even more Apple hardware news to drop on Wednesday, the personal day of its Pro and Tell event that experts say could bring another long-awaited Apple first: a touchscreen MacBook. CNET is tracking all of Apple’s shenanigans this week and testing the new iPhone Duo — by knocking it over 75,000 times and counting.
You can purchase individual, lifetime (or “universal” as Apple calls it) subscriptions to any of Apple’s creative software. But these new features only come to Apple Creator Studio subscribers, who have access to multiple programs and pay a higher price tag as a result. Apple Creator Studio subscriptions start at $13 per month, and when you buy a new MacBook, you get a free three-month trial.