John Ternus has barely been CEO of Apple for two weeks, and he’s already caused quite a stir. Some of this is to be expected; Apple’s September event is barely behind us, and the dust has settled far after the announcement of the long-awaited iPhone Duo.
Still, it’s a little interjection he made in a video interview with TechRadar and Tom’s Guide (see below) that tells me a lot about his relationship with the company he now rules.
In addition to discussing the new devices launched this week, we had the opportunity to ask Ternus about his views on AI, wearable tech and becoming CEO of one of the largest and most eminent tech companies in the world; plus, crucially, his view of innovation.
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When asked by our Editor-at-Large, Lance Ulanoff, about his plans to restore the brand’s reputation when it comes to innovation, Ternus replied, “I don’t think we’ve ever lost innovation.”
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Is it ever enough?
The inescapable truth is that the “iPhone moment” may be once in a generation; and there is much more competition in the playing field now than in 2007. As I said, it is hard to argue that there has been No Innovation under Tim Cook’s tenure.
From Apple Silicon Chips (2021) and Touch ID (2013) to Face ID (2017) and the world’s first over-the-counter direct-to-consumer ECG in the Apple Watch Series 4 (2018), there has been a lot to shout about – even if the last few years may have been a little quieter, except that the Vision has not yet written many pro…
Of course, Ternus’ quick retort nevertheless garnered some reactions, with commenters on our TikTok and YouTube accounts arguing that true product-level innovation has been lost at Apple for many a year. So, what do you think?
Cook had a difficult job, without a shadow of a doubt: huge boots to fill in the storm of Steve Jobs, a sad user base and fanbase, plus high expectations to steer the Apple ship through everything from a global pandemic to hardware supply chain chaos; and that’s just in recent years.
Apple is still kicking, with a strong set of products, a dedicated audience and a seemingly optimistic future under Ternus’ leadership. Only time will tell what this new era has in store after the iPhone Duo.
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