I put the iPhone 18 Pro Max vs. iPhone 17 Pro Max through a 7-round face-off — here’s the winner

If there’s one phone I saw out in the wild more than any other this past year, it was easily the Cosmic Orange iPhone 17 Pro Max. As tempting as it is to credit that eye-catching finish alone, Apple backed up the fresh coat of paint with substantial hardware improvements and top-tier performance that drove people to buy it .

Now that the iPhone 18 Pro Max is officially here, Apple has to convince those same owners that it’s time to move on. While my general rule of thumb is to upgrade every three years, the pull of the latest flagship is hard to resist.

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