The initial pre-order window is now closed, and the iPhone 18 Pro and iPhone 18 Pro Max have officially launched. Those who ordered a device early should finally receive it today or in the next few days. If you haven’t pre-ordered though, it’s not all bad news.
Most of the best deals that were available during the pre-order period are still on the table. If you’ve been waiting to pick up one of Apple’s latest Pro devices, there are still plenty of ways to save. I’ve put the biggest savings for both the US and the UK below.
The iPhone 18 Pro starts at $1,199 / £1,199, while the iPhone 18 Pro Max starts at $1,299 / £1,299. While those are the official starting prices, there are several ways to get either device for less, especially if you’re willing to trade in an existing phone or sign up for a new carrier plan. Note that few Carriers are facing slightly delayed delivery times, but both devices are still readily available to order at most outlets.
In the US, it’s possible to get an iPhone 18 Pro included with either a new line (with an expensive unlimited plan) or a qualified trade-in with the major carriers. Apple’s own offers include a replacement rebate of up to $885 for unlocked devices, in addition to its new leasing option, which I’ll cover in more depth just below.
In the UK, we’re currently seeing trade discounts of up to £885 at Apple, which is actually pretty good in terms of official store discounts. Several networks are also stocking the devices, including Three and Vodafone, giving shoppers more options now that the phones have officially launched.
If you’re looking for more details on these devices, you can check out our full iPhone 18 Pro and 18 Pro Max review page for specs, image samples, and more.
iPhone 18 Pro pre-orders in the US
iPhone 18 Pro pre-orders in the UK
Apple iPhone 18 Pro: What’s new?
- A20 Pro chipset on both models
- Improves battery life
- New variable aperture lens, plus photographic styles
The star of the show at this year’s September Apple event was undoubtedly the iPhone Duo, but that doesn’t mean the iPhone 18 Pro and Pro Max aren’t without their merits. In fact, both devices have a decent number of upgrades that warrant a trade-in, depending on what you’re eligible for.
For example, both devices now carry the new A20 chipset. Although we haven’t tested this to confirm, Apple claims that the new chipset delivers a claimed 20% faster CPU and 40% faster GPU than its predecessor due to its 2nm architecture. Battery life has also improved, with the iPhone 18 Pro offering up to 36 hours of video playback, matching last year’s 17 Pro Max, while the 18 Pro Max reaches up to 45 hours.
The biggest upgrades, however, are probably focused on the camera of the 18 Pro. The devices now have a 48MP main camera with variable aperture and a new sensor. In layman’s terms, this means better low-light performance and greater user control over depth of field. There is also talk of a “computational imaging pipeline” that includes new photographic styles for share-ready JPEGS.