As part of our ongoing commitment to helping developers succeed in the App Store, we’re introducing new options to submit content and updates while your app is under review, double the number of custom product pages, and offer codes for all in-app purchase types.
Submit additional articles to App Review
Now you can submit additional items to App Review independently of an existing submission, giving you more flexibility when submitting your apps and games. For example, you can now submit:
- One or more in-app events in a separate submission if you have an app version under review.
- An app version to address a critical bug that is separate from all existing custom product pages under review.
- One or more Game Center features – including achievements, leaderboards, challenges and more – in a submission that is separate from an app version under review.
Learn more about to submit
Create double the number of custom product pages and add keywords
Custom product pages allow you to highlight different content and features in your app or game by using unique screenshots, app previews, and promotional text. To give you even more flexibility, you can now create and publish up to 70 custom pages at once. In addition, you can now assign keywords to each custom product page so that they are more discoverable in the App Store. Custom product pages with keywords assigned may appear in search results for the selected keywords instead of your default product page.
Learn more about Custom Product pages
Offer codes expand to all in-app purchase types
Offer codes now support all in-app purchase types, including consumable, non-consumable, and non-renewable subscriptions, in addition to expanded support for auto-renewable subscriptions. With offer codes, you can present people with a limited-time offer for a free or discounted in-app purchase. This allows you to share the value of your in-app purchases and encourage engagement and purchases in your apps and games. This expanded support includes the ability to create offer codes for:
- Expendable, non-expendable and non-renewable subscriptions.
- Auto-renewable subscriptions that do not automatically renew when the promotional period ends.
Schedule 1 and the Paid Application Agreement (Schedules 2 and 3) are updated to indicate that offer codes are available for all in-app purchase types.¹
Promo codes for in-app purchases
Offer codes build on the functionality of promo codes and offer improved configuration and customer eligibility options. As a result, starting March 26, 2026, you will no longer be able to create promo codes for in-app purchases in App Store Connect. Any existing promotional codes for in-app purchases that you have created can be redeemed until they expire. You can further use promo codes to offer people a free download of your app.
Learn about creation Offer codes
Learn about offer codes for automatically renewing subscriptions
Implementation Offer codes
¹ Translations of the updated agreement will be available on Apple’s developer website within a month.