Starting today, organizations and educational institutions can purchase subscriptions to apps in volume with multiseat purchases. This makes it easy for organizations using Apple Business or Apple School Manager to discover and purchase your auto-renewable subscription. Organizations can purchase the seats they need through a single Apple in-app purchase, then assign and manage those seats using their existing device management tools. Organizations can also add and remove seats at any time depending on their needs.
Multiseat purchases for subscriptions is enabled by default in App Store Connect, unless you have previously adjusted this setting. This makes your subscription available for purchase through Apple Business, Apple School Manager, and the App Store. You can change these availability options at any time.
Note on multiseat purchases in groups
Multiseat purchases in the App Store Connect also support subscriptions for groups. Starting October 28, 2026, you can configure and test your group purchase in your sandbox Apple account to prepare for launch. This winter, group purchases will be available in the App Store, so people can buy more places for your subscription and invite others to join.
Manage purchase options for an automatically renewable subscription
App Store Connect API: Configure multiseat subscriptions for organizations
Offer subscriptions for groups and organizations