Make your apps and games stand out with new creative assets in the App Store and asset management tools in App Store Connect.
Market your app or game in new ways
Use new creative assets on your product page header and in search result assets to highlight your brand, promote seasonal offers, showcase new content, and more. These new image and video assets complement your existing app previews and screenshots to give your app additional visibility in the App Store. Take advantage of design guidance and downloadable templates to help you build captivating visuals.
Visualize your assets in the App Store
Use the new preview tool in App Store Connect to see how your creative assets, screenshots, and other metadata will appear on your product page and in search results before you submit them. With support for Dark Mode, as well as different devices and orientations, the preview tool helps ensure that your app makes a big impression on the App Store.
Manage your assets in App Store Connect
Streamline your asset management with the new Asset Library in App Store Connect. Upload and organize your creative assets, screenshots, and app previews in one central location—even before you want to use them. For example, you can submit creative assets for approval today for use in an upcoming seasonal campaign, then use them immediately when you’re ready.
