The App Store is designed to make it easy to sell your digital goods and services worldwide, with support for 44 currencies across 175 storefronts.
From time to time we may need to adjust prices or your proceeds due to changes in tax regulations or foreign exchange rates. These adjustments are made using publicly available exchange rate information from financial data providers to ensure that prices for apps and in-app purchases remain consistent across all storefronts.
Tax and price updates
From May 16:
Your proceeds from the sale of eligible apps and in-app purchases have been changed in Brazil to calculate the Contribuições de Intervenção no Domínio Econômico (CIDE) tax introduction of 10% for developers outside Brazil.
Beginning June 2:
Prices for apps and in-app purchases will be updated for Brazil and Kazakhstan if you have not selected one of these storefronts as the base storefront for your app or in-app purchase.¹ The updates in Brazil also consider the introduction of the 10% CIDE tax.
If you have selected Brazil or Kazakhstan as the base store for your app or in-app purchase, the prices will not change. On other stores, prices will be updated to align with your selected base price.
Prices do not change in a region if your in-app purchase is an auto-renewable subscription. The prices also do not change on the storefronts where you manage the prices manually instead of using the automated balanced prices.
The Pricing and Availability section of apps has been updated in App Store Connect to reflect these upcoming price changes. As always, you can change the prices of your apps, in-app purchases, and auto-renewable subscriptions at any time.
Additional future changes
Beginning August 4:
All automatically renewable subscription price increases in Austria, Germany and Poland require customers to agree to the new price in order to continue renewing their subscription.
- Price increases planned with a start date on or after August 4: Each customer must approve the new price. If a subscriber does not agree to the new price or takes no action, Apple will continue to ask for consent approximately weekly through email, push notifications and in-app messaging until their subscription expires at the end of their current billing cycle.
- Price increases planned with a start date before August 4: Current notification criteria will remain in effect even if renewal occurs after August 4 (for annual subscriptions, renewal may be as late as August 2026). See the criteria, note that approval may apply to customers depending on the size or speed of your price increases.
To ensure a smooth transition, we recommend avoiding price increases with a start date between August 2nd and August 4th.
Learn more about managing your prices
View or edit the following Price changes
Change your app base country or region
Prices and availability start times by country or region
Set a price for one In-app purchases
Learn more about your income
Consideration payment and proceeds
Download financial reports
¹ Excludes auto-renewable subscriptions.