Add MobiGyan as a preferred source on GoogleGoogle is testing a new fashion and lifestyle discovery experience in its Google Pay app in India. The feature brings AI-powered product recommendations, visual search and virtual try-on capabilities directly to the payments platform, allowing users to discover clothing and lifestyle products without switching to a separate shopping app.
The pilot is currently available to a limited group of users through a new “Discover” tab at the bottom of the Google Pay app.
AI-Powered Shopping Discovery & Virtual Try-On
The new experience is powered by the Google Shopping Graph, which indexes more than 60 billion products, alongside Google AI and visual search technologies.
It offers several features designed to make product discovery and shopping inspiration easier:
Personalized product feeds: Google Pay shows curated recommendations with clothing, lifestyle products and related YouTube shorts. These recommendations are tailored to the user’s preferences and eligible Google activity.
AI Virtual Try-On: Users can preview how selected clothing items will look on them by uploading a personal photo. The AI-powered tool generates a virtual preview that shows how garments might appear when worn. Google also plans to introduce automated daily outfit recommendations in future updates.
Visual search: An integrated camera feature allows users to take pictures of clothes or upload existing images from their gallery to find visually similar products online.
Shopping through merchant websites: Although product discovery takes place within Google Pay, purchases are not completed directly through the app. When selecting a product, users will be redirected to the website of the respective merchant, where they can complete the purchase using any payment method supported by the merchant.
Account Requirements & Personalization Controls
The new Discover experience is currently being tested with select users. To gain access, participants need the latest version of Google Pay, a personal Google Account, and enabled ‘Web & App Activity’ and ‘Search Personalization’ settings.
Google also offers various controls to manage recommendations and shopping preferences.
- Feed Customization: Users can respond to recommended products with emoji prompts to indicate whether they want to see more or less similar items. These interactions can be reviewed or reversed through the ‘Your Activity’ section in Settings.
- Shopping preferences: Users can manage styling preferences, including gender settings and uploaded photos used for virtual try-on previews, through ‘Your Shopping Settings’.
- Saved items: Products and AI generated virtual try-on looks can be bookmarked and accessed later through the ‘Saved Items’ section.
- Content reporting: Users can report inappropriate product listings directly via the available reporting tools. Video content can also be reported via YouTube.
Google Pay expands beyond digital payments
The new feature represents Google’s effort to expand Google Pay beyond its traditional role as a digital payment application.
India’s digital payments and online shopping markets are highly competitive, making user engagement and retention important for technology platforms. By integrating product discovery, AI styling tools, and visual search into Google Pay, the company is exploring another way to connect consumers with online retailers.
The pilot could also provide retailers with an additional discovery channel, while giving Google Pay users access to shopping recommendations and styling inspiration in an app they already use for everyday transactions.
For now, the fashion and lifestyle discovery experience remains limited to a select group of users, and Google hasn’t announced a broader rollout timeline.