The App Store is designed to make it easy to sell your digital goods and services worldwide, with support for 43 currencies across 175 storefronts.
From time to time we may need to adjust prices or your proceeds due to changes in tax regulations or foreign exchange rates. These adjustments are made using publicly available exchange rate information from financial data providers to ensure that prices for apps and in-app purchases remain consistent across all storefronts.
From January 29:
Your revenue from the sale of eligible apps and in-app purchases has been changed to:
- Bhutan: Goods and Services Tax (GST) introduction of 5%
- Finland: Reduced VAT rate from 14% to 13.5% for news, magazines, books and audiobooks
- Ghana: Removal of the 2019 COVID-19 Health Recovery Levy
- Kazakhstan: VAT rate increase from 12% to 16%
- Lithuania: Reduced VAT rate from 9% to 5% for news, magazines, books, and audiobooks
- Mauritius: VAT introduction of 15%
- Russia: VAT increase from 20% to 22%
- Turkey: Digital Sales Tax (DST) rate will drop from 7.5% to 5%
- Zimbabwe: VAT rate increase from 15% to 15.5%
Exhibit B of the Paid Application Agreement is updated to indicate that Apple collects and remits applicable taxes in Bhutan and Mauritius.¹
Starting February 16:
Prices for apps and in-app purchases will be updated for Mauritius if you have not selected Mauritius as the base store for your app or in-app purchase.² This update takes into account the VAT introduction listed in the tax update section above.
If you have selected Mauritius as the base store for your app or in-app purchase, the prices will not change. On other stores, prices will be updated to align with your selected base price.
Prices do not change in a region if your in-app purchase is an auto-renewable subscription. The prices also do not change on the storefronts where you manage the prices manually instead of using the automated balanced prices.
The Pricing and Availability section of apps has been updated in App Store Connect to reflect these upcoming price changes. As always, you can change the prices of your apps, in-app purchases, and auto-renewable subscriptions at any time.
Learn more about managing your prices
View or edit the following Price changes
Change your app base country or region
Prices and availability start times by country or region
Set a price for one In-app purchases
Learn more about your income
Consideration payment and proceeds
Download financial reports
¹ Translations of the updated agreement will be available on Apple’s developer website within a month.
² Excludes auto-renewable subscriptions.